A. Existing Conditions Analysis Review Employment, Shopping and Services objectives, review Broadway/15th Market Strategy Report, and refine scope of work. Review City data and growth projections. Review major institutions master plans including Group Health, Seattle Central, and Cornish. Communicate expected employment growth in terms of square feet of development by employment type. Review commercial development/redevelopment capacity analysis to determine where opportunities exist to increase employment capacity. Assess suitability of capacity to accommodate the types of shopping and services desired but not currently available.

Product of Step A:
Economic and development profile outlining: Employment, Shopping and Service objectives; General current economic conditions in terms of general economic activity and jobs, composition of employment; Development capacity for space for various sectors or uses in respective commercial districts; Characteristics of commercial districts; and Economic development opportunities specific to Broadway, 15th, 12th, and Olive, and the conditions affecting the potential of each.

B. Alternatives Development Prepare alternative economic growth strategies outlining options for accommodating expected growth. The range of alternatives should account for amount, type, location, and intensity of growth. Communicate the impact of alternatives in terms of the location, amount and bulk of new buildings. Coordinate with transportation committee work to identify impacts to circulation system. Work with Planning Committee to integrate economic development alternative into the community-wide alternatives.

Product of Step B:
Alternatives economic growth strategies for meeting the community's and business owners' objectives for employment, shopping, and services. Maps and other graphics to illustrate alternatives and potential impacts.

C. Alternatives Evaluation Analyze relative performance of alternatives in achieving the Employment, Shopping and Services Objectives. Meet with Capitol Hill business organizations and major institutions to gain direct input on alternatives. Prepare evaluation report summarizing findings and identifying preferred elements of the alternatives.

Product of Step C:
Alternatives evaluation report.

D. Concept plan Combine preferred element to form a preferred alternative. Work with Planning Committee, Chamber and BIA to synthesize concept plan. Prepare economic component of concept plan. Coordinate with team to integrate economic element into community-wide Plan.

Product of Step D:
Economic development component of concept plan, including: General economic growth strategy. Implications for other elements. Conditions necessary to make economic element work and data necessary to assist other elements.

E. Implementation Develop an economic growth strategy containing a list of time-phased economic development actions to achieve Employment, Shopping and Services objectives. Work with planning team to integrate economic implementation strategy into community-wide plan.

Product of Step E:
Economic strategy outlining an integrated set of actions with participants, timing, and resources needed for each action. Actions may include: Marketing and advertising activities. Infrastructure, safety, and service improvements (e.g., street improvements, cleanup program). Regulatory activities (e.g., rezones). Coordination and management programs (e.g., parking management).

F. Ideas: The following lists of potential work plan tasks stem from ideas generated by the community during Phase I outreach efforts. Assess and, if necessary, recommend revisions for Comp Plan goals for job growth in Capitol Hill and develop strategies for achieving the community's growth goals. Coordinate long-term planning for job growth with large institutional employers. Work with the Broadway BIA to support their planning efforts and activities. Work with the 15th Avenue Merchants Association to support their planning efforts and activities. Connect with Olive Way and 12th Avenue businesses and work with them to implement merchants' planning goals. Develop programs for supporting community efforts toward retaining small businesses and maintaining a healthy mix of businesses. Increase parking capacity near Broadway and 15th Avenue. Coordinate with "Transportation" planning. Examine the pedestrian overlay for Broadway and 15th Avenue to see if changes are needed.