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Sustainable Demand Project Final Report
High Performance Building
Delivers Results
May 2001 |
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This document is presented to you in Adobe Acrobat format. You can read and print the document with Adobe Acrobat Reader; if you do not have the Reader, it can be downloaded here. |
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The Sustainable Demand Project interviewed over 80 key decision makers in the Seattle building and development community: building owners, developers, architects, engineers, facility managers and tenant representatives. The Project was designed to evaluate whether providing information about the productivity gains from sustainable design and construction methods can increase the likelihood that these decision makers will choose these methods in their projects, thereby creating healthy, productive working and learning environments that increase energy conservation and reduce emissions. Extensive research uncovered 31 projects that documented the improved productivity, improved health, increased retail sales and improved student learning, all linked to the use of sustainable building techniques. Promotional and educational fliers and case study reports were prepared and presented to key decision makers in the Seattle development community to get their reaction and critical advice. What we learned was that this issue is not so much about the need for effective information as much as it is about the need for effective communication. Simply giving decision makers information, no matter how attractive and compelling it may be, is insufficient to motivate them to do anything with the information. | |
