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Citizen Literacy and Access Fund
Proposals for Technology Literacy and Access Projects 1999-2000

Information Age Education Campaign

Description Reach deep into the community with a basic education campaign. Develop a fairly self-contained presentation of information about technology literacy and information access in Seattle. The campaign will use multiple media (print, web, presentation software, video, etc.) to educate citizens on their role, opportunities and issues in the information age. The campaign will also disseminate some basic information on understanding the Internet and information technology and publicize available resources. Materials will be prepared in multiple languages.

All messages will be given in a language that is non-threatening and understandable.

Vision: Create a presence and initiate a community-wide dialogue about information age issues and resources. Draw in a diverse group of people to produce materials, teach and learn.
Need: There is a need to draw in people who are not computer literate or computer-phobic and provide some kind of road map to developing computer technology literacy.
Activities:
  • Recruit partners and sponsors
  • Develop materials for traveling road shows and media outlets;
  • Recruit and train education ambassadors (a speakers bureau) to present materials;
  • Arrange for booths at summer fairs
  • Contact neighborhood councils and community organizations to arrange presentations
  • Solicit sponsorship from media outlets.
  • Use Channel 28 and 29 for programs
Outcomes:
  • Complete a set of learning materials in a variety of languages
  • Train X number of education ambassadors
  • Present X number of trainings
Project Management
  • Local community organization selected through a Request for Proposals. City staff and CTTAB would serve on planning committee.
Resources Needed
  • Funding for materials and equipment
  • Producers/ authors of materials
  • Coordinator for the ambassadors program and outreach to arrange presentations
  • Multimedia expertise.
  • Content—information, images, video clips, audio.
  • Air time and production teams for Channel 28/29 and commercial TV/radio stations
Potential Partners
  • Highline Community College
  • University of Washington
  • Seattle Public Library
  • Commercial Media Outlets, Billboard companies
  • Multimedia producers
Evaluation Number of participants and groups reached

Whether technology underserved and beginners were reached

Support for an ongoing effort

Timeline May 20th: - Identification of initial materials

June 20th – Production of first set of materials completed

August 20th – Ambassadors recruited and trained

Funding Proposed $30,000 (for printing, display space at fairs, translation, layout, display panels, projection units)

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